Premium Tier Overview-Five Rivers Restaurant Select

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Five Rivers Restaurant Select Summary

The name Five Rivers refers to the life-giving rivers of the Central Coast — the San Benito, Salinas, Santa Maria, Santa Ynez and the Sisquoc Rivers.

Five Rivers Restaurant Select premium-tier wines are the perfect choice for on-premise menus. Both fleshy and fresh, each of these four elegantly crafted varietal wines strikes an ideal balance of fresh, fruit-forward aromas, easy-going tannins and just the right dash of acidity.


  • Two of the most respected and trustworthynames, Concha y Toro and Fetzer, managing production of the wines, both with a long track record of combining quality at a “sweet spot” price point.
  • Most American consumers equate wine with California and base their expectations of what the wine should taste like on the Golden State’s fruit-forward style
  • Made in four of the most popular, classic varietals: Cabernet Sauvignon, Pinot Noir, Merlot, Chardonnay.
  • Attractively packaged.
  • Restaurant exclusive associated with appellationspecific line available in retail.
  • Outstanding value wines.
  • Perfect for by-the-glass.
  • “Brand California” is always a safe and popular choice.
  • Familiar style makes it an easy sell – no “returns”or complaints due to unfamiliarity (such as might be the case with wines from a lesser known region or older wines).
  • The four varietals that are a “must have,” the backbone to every restaurant wine list.
  • Cork closure for festive, table side presentation.
  • Lower acquisition cost than appellation-specific line available at retail will convey greater perceived value to consumer.

Tasting Notes

fr-select-csFive Rivers Restaurant Select Cabernet Sauvignon: Bright, garnet-red in color, the Five Rivers Restaurant Select Cabernet Sauvignon exhibits vibrant aromas of berry and lightly toasted oak. Smooth, and well-structured on the palate, with rich fruit flavors, a hint of vanilla spice and a lush lasting finish.

fr-select-chardonnayFive Rivers Restaurant Select Chardonnay: Bright golden yellow in color, the Five Rivers Restaurant Select Chardonnay exhibits crisp fruit-forward flavors of green apple, followed by hints of vanilla and oak. Medium-bodied on the palate, the oak influence is balanced by lush fruit flavors and a clean acidity.

fr-select-merlotFive Rivers Restaurant Select Merlot: Deep garnet in color, the Five Rivers Restaurant Select Merlot exhibits aromas of ripe black cherry, followed by notes of cranberry and fresh herbs. Pleasantly smooth on the palate, with a charming hint of vanilla oak on the finish.

fr-select-pnFive Rivers Restaurant Select Pinot Noir: Brilliant, cherry red in color, the Five Rivers Restaurant Select Pinot Noir exhibits aromas of cherry and clove spice, followed by soft floral notes. Bright and youthful on the palate, with a seductive finish of strawberry-rhubarb jam.