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California Portfolio Overview

Little Black Dress Wines and Five Rivers have behind them two of the most respected wine companies in the world: Fetzer Vineyards and Viña Concha y Toro. In 2011 Concha y Toro acquired Fetzer Vineyards, including the Five Rivers Winery and Little Black Dress Vineyards. Both brands are now produced and managed by the Concha y Toro & Fetzer teams.

Concha y Toro, based in Chile, is one of the world’s leading wine producers and South America’s largest exporter of fine wines, accounting for virtually a quarter of Chile’s total wine production. Founded in 1883 Concha y Toro was the first producer to introduce Chilean fine wines made from French grape varieties. Today, it is a worldwide category leader, with flagship brands such as Frontera and Casillero del Diablo leading the way, reinforced by its new U.S. portfolio of Little Black Dress Wines and Five Rivers.

At Concha y Toro consistent and unwavering emphasis is placed on producing outstanding quality wines guaranteed to over-deliver at every price-point. So it’s no accident that for the third year in a row, Concha y Toro ranked first, taking the number one spot in a 2013 annual survey of the world’s Top 50 Most Admired Wine Brands, conducted by Drinks International.

 

THREE KEY SELLING POINTS: ON PREMISE PRIORITIES:
  1. Little Black Dress Wines and Five Rivers are backed by two of the world’s most respected and successful companies, Concha y Toro and Fetzer. Both companies are focused exclusively on making wine and have blended their shared winemaking experience and business savvy to present three exciting and distinctive wine lines.
  2. American consumers are nurtured on California wines. Made in that familiar and beloved fruit-forward style, Little Black Dress Wines and Five Rivers represent a natural and comfortable next-step for those looking to move up to the next quality level from entry level wines.
  3. Hard-to-beat quality-to-price ratios: Both Fetzer and Concha y Toro have a long track record of success in this area.
  • BTG: Five Rivers Restaurant Select Chardonnay, Little Black Dress Chardonnay, Five Rivers Restaurant Select Pinot Noir, Little Black Dress Pinot Noir, Little Black Dress Merlot, Little Black Dress Pinot Grigio
  • BTB: Five Rivers Central Coast Chardonnay, Five Rivers Monterey Pinot Noir

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